You made a great point - but did anybody hear it? In You’ve Got 8 Seconds, communications expert Paul Hellman explains how to get heard and remembered when you're pitching a project, giving a speech, selling a product, or just writing your next email.
"This is a resource you’ll turn to again and again for advice on the best communication techniques! The tips are invaluable and it’s a quick, fun read, with humor and personal anecdotes sprinkled throughout." - Stephanie Laguna, Executive Director, Strategic Market Planning, Kaiser Permanente
Here's a taste of what's in the ASAE Business Book Summary Program.
Each link offers a short excerpt from the summary.